BUSINESS AUDIT
BUSINESS PLAN //
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As an intern for the CWG I had the opportunity to discuss with the centers department about the present and past successes and concerns the center was facing regarding their social media. From there my partner, Jenna Kane, and I were able to establish a business plan to increase engagement from their audience on their social media platforms. Here you can see our business plan as well as a revision of the plan for improvement and growth in the future.
BUSINESS AUDIT REVISIONS //
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CAMPIGN
Most of the campaigns did well throughout the 2017 fall semester. These included the Fun Fact Tuesday, Wonder Women Wednesday, and Feminist Fridays. However, the upcoming events didn’t do very well with engagement and the turnout wasn't high at the events. This promotion about the events the CWG offers is vital and should still be incorporated through a weekly post as well as in a different form. Through the Instagram and Facebook story tool we saw more engagement. Each Monday a Facebook live and Instagram story could be created with an interview of someone from within the Center explaining, promoting the upcoming week and key month events. This will bring in greater engagement, reach, and potentially a greater turnout. We also would create a campaign that would address current topics and issues regarding gender equality.
CALENDARING
Monday through Saturday, we had a different campaign scheduled requiring a post each day for our content calendar. The calendar was efficient and the content was effective and did pertain to the CWG’s goals and mission. However, we noticed that some of the platforms would get posted on back to back days. With Facebook and Twitter we found the post to be affectively spread out. Posting back to back days on Facebook wasn't a problem since this platform has more traffic, clutter, and a larger audience. Post on Twitter were spread out enough but could have been posted on more to cut through the noise. Instagram we posted back to back three days in a row. We found that people are pickier on Instagram on who they follow and what they want to see. We should have taken this in to consideration to in order to meet theirs and the CWG’s needs. In order to give time between post, we would post on Monday, Wednesday, and Friday.
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AUDIENCE
Throughout the semester we focused our content on the current and potential audience for the CWG. However most of our campaigns were focused on women empowerment. We realized that we needed to address the men’s perspective more and have men share their experiences. To do this we could have asked for more input from women about how men have positivley imacted them. We could have aksed women how men have empowered them as well as what men they are thankful for. A continued focus on women empowerment should be kept as well recognize and encourage men.